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Writing a brief we can actually use
Four questions that tell us more than a forty-page specification, and why a rough answer beats a polished one.
What is the problem, in your words? Not the solution you have in mind — the thing that hurts.
Who has it? The people, their day, and what they use now.
What have you tried? Including the spreadsheet that almost worked.
What would better look like in six months? A sentence is enough.
Send that and we can have a useful first conversation. Send a specification and we will ask you these four questions anyway.